MEDIA COVERAGE

In this powerful ITW 2025 presentation, Lu Heng exposes the truth behind today's IPv4 market. Despite billions spent by cloud giants like Amazon and Huawei, they don’t actually own the IP addresses they’ve paid for ; they're just leasing them.Lu breaks down the legal and economic traps created by Regional Internet Registries (RIRs) and explains how this outdated system is costing the internet infrastructure industry dearly. He presents a bold alternative; watch till the end to learn more.If you're in the infrastructure business, this is your wake-up call. It's time to rethink the rules of ownership and reshape the future of internet governance.

LARUS, a global IP solution provider, proudly unveils its cutting-edge online platform, redefining the landscape for leasing, selling, and buying IP addresses.

As the demand for IPv4 addresses continues to rise, LARUS.net is dedicated to facilitating a seamless and secure process for those looking to expand their network capabilities.

LARUS Limited CEO and founder Lu Heng believes that protecting an open, pluralistic Internet has never been more urgent.

Lu Heng is an intellectual entrepreneur, technologist, and founder of LARUS Limited, which offers IP solutions and education on internet governance.

Lu Heng, the CEO and founder of LARUS Limited, the global market leader in IP solutions, has unveiled his vision for the Asia Pacific Network Information Centre (APNIC) Executive Council (EC) elections.